Trends with benefits

New Vocabulary for Native Advertising

May 30, 2014 - Advertising, Branding, Social Media

Internet content and listicle terrorist, BuzzFeed, is changing the way it labels its native advertising. Shifting from the suspicious yellow shading and “BuzzFeed partner” characterization, it’s now going to label the source of its paid content as from “brand publishers.” Enticing readers to consume paid-for,…

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The Shift from Tell to Show

May 27, 2014 - Marketing, Online marketing, Social Media

You’ve heard it a million times before; a picture is worth a thousand… likes. I remember fondly, back in my youth, when the end of that saying used to be ‘words.’ In an age when sites like Facebook, Instagram and Pinterest keep breaking all laws…

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