Trends with benefits

super bowl advertising

Super Bowled Over by This Year’s Ad Rates

January 31, 2017 - Advertising, Marketing, Online marketing, Public relations, Social Media, TV

How much is too much? The cost of a 30-second Super Bowl spot has doubled since 2010, from $2.5 million to $5.5 million for the upcoming game. So clearly, the value of advertising on television’s biggest night is still very much in play. But the…

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First Live Super Bowl Spot

First Live Super Bowl Spot is Oh-So-Sweet

January 27, 2017 - Advertising, Branding, Marketing, Mobile, Online marketing, Social Media, TV

Few words elicit more excitement and build anticipation for an event better than “Live!” It’s been the “it” word among social media marketers for the past year: “Facebook live,” “Instagram live,” “livestream,” and “360 video” have taken center stage. So, here comes the Super Bowl,…

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Netflix Serves Up Bottomless Cup of Brilliance

October 5, 2016 - Advertising, Branding, Marketing

Devoted fans of Gilmore Girls – and anyone else getting their morning caffeine fix — got a delicious extra perk today, courtesy of Netflix. The entertainment company transformed 200 cafes and coffee shops around the country (including Subculture Coffee right here in Downtown West Palm…

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Intern Insights: PR and Social Media Worlds Collide

August 9, 2016 - Advertising, Branding, Graphic design, Marketing, Public relations, Social Media

When I first applied to intern at O’Donnell Agency, I knew of the firm’s reputation as a marketing innovator, but I never expected to be swept up in the excitement from my first day by getting real-world insight into ideas, strategy sessions and tactics at…

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Social Media: The New 1-800 Number

May 25, 2016 - Advertising, Customer Service, Marketing, Mobile, Online marketing, Social Media

Many brands have customer service teams that assist guests in person or by phone. If you haven’t adjusted your customer service strategy to include social media, you’re not operating at the expected level. Social media is now integral to the everyday customer service standards. Two-thirds…

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Social Media Channels Star in Starting Lineup for Super Bowl 50

February 2, 2016 - Advertising, Marketing, Online marketing, Social Media, TV

No Super Bowl 50 ticket? Don’t sweat it. This year, all you’ll need is your smartphone or tablet to feel like in the middle of the action at Levi’s Stadium. The Super Bowl is famous for its record-breaking ratings, but Super Bowl 50 will be…

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#ITSJUSTACUP

November 17, 2015 - Advertising, Branding, Graphic design, Marketing, Public relations

Green cup White cup Blue cup RED cup. Old cup New cup. That one had a little star. This one has a plain, solid, boring old bar. Say! What a lot Of cups there are. Yes. Some are red. And some are blue. Some are…

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Ad Blocking Software Makes Publishers Cry and PR Execs Celebrate

October 5, 2015 - Advertising, Marketing, Online marketing, Public relations, Social Media

Digital advertising is the backbone of the web’s economic model. It’s what makes the wheels turn and the electrons fly. So when Apple released their iOS 9 recently in the wake of the launch of Android’s AdBlock browser earlier this year, advertisers started to sweat….

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Why I’ve Fallen For Tumblr…

August 7, 2014 - Advertising, Branding, Social Media

It’s so much more than you think it is. Tumblr is a microblogging platform that has given millions of blogs a home, and it has more traffic than Grand Central at rush hour. A lot more. With 300+ million visitors each month, according to ReelSEO.com, it…

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New Vocabulary for Native Advertising

May 30, 2014 - Advertising, Branding, Social Media

Internet content and listicle terrorist, BuzzFeed, is changing the way it labels its native advertising. Shifting from the suspicious yellow shading and “BuzzFeed partner” characterization, it’s now going to label the source of its paid content as from “brand publishers.” Enticing readers to consume paid-for,…

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