Trends with benefits

Building Your Personal Brand

FROM OUR INTERN: Defining YOU – Building Your Personal Brand

April 6, 2017 - Branding, Marketing, Online marketing, Social Media, Travel and Tourism

Just like a corporate brand, a personal brand should define what you stand for, and express the essential value you bring to the lives of others. The keyword here is personal. A well-defined personal brand can help establish who you are, what you stand for,…

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First Live Super Bowl Spot

First Live Super Bowl Spot is Oh-So-Sweet

January 27, 2017 - Advertising, Branding, Marketing, Mobile, Online marketing, Social Media, TV

Few words elicit more excitement and build anticipation for an event better than “Live!” It’s been the “it” word among social media marketers for the past year: “Facebook live,” “Instagram live,” “livestream,” and “360 video” have taken center stage. So, here comes the Super Bowl,…

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Netflix Serves Up Bottomless Cup of Brilliance

October 5, 2016 - Advertising, Branding, Marketing

Devoted fans of Gilmore Girls – and anyone else getting their morning caffeine fix — got a delicious extra perk today, courtesy of Netflix. The entertainment company transformed 200 cafes and coffee shops around the country (including Subculture Coffee right here in Downtown West Palm…

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Intern Insights: PR and Social Media Worlds Collide

August 9, 2016 - Advertising, Branding, Graphic design, Marketing, Public relations, Social Media

When I first applied to intern at O’Donnell Agency, I knew of the firm’s reputation as a marketing innovator, but I never expected to be swept up in the excitement from my first day by getting real-world insight into ideas, strategy sessions and tactics at…

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#ITSJUSTACUP

November 17, 2015 - Advertising, Branding, Graphic design, Marketing, Public relations

Green cup White cup Blue cup RED cup. Old cup New cup. That one had a little star. This one has a plain, solid, boring old bar. Say! What a lot Of cups there are. Yes. Some are red. And some are blue. Some are…

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Why I’ve Fallen For Tumblr…

August 7, 2014 - Advertising, Branding, Social Media

It’s so much more than you think it is. Tumblr is a microblogging platform that has given millions of blogs a home, and it has more traffic than Grand Central at rush hour. A lot more. With 300+ million visitors each month, according to ReelSEO.com, it…

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New Vocabulary for Native Advertising

May 30, 2014 - Advertising, Branding, Social Media

Internet content and listicle terrorist, BuzzFeed, is changing the way it labels its native advertising. Shifting from the suspicious yellow shading and “BuzzFeed partner” characterization, it’s now going to label the source of its paid content as from “brand publishers.” Enticing readers to consume paid-for,…

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Taking Your Brand To New Heights

March 18, 2014 - Advertising, Branding, Creative Legacy, Graphic design, Marketing, Public relations

One of our favorite clients, the Clematis District — has the tagline (that we created years ago) and brand promise to be “Always Original.” When the West Palm Beach Downtown Development Authority (DDA) asked us to update the street light pole banners with designs that…

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