Trends with benefits

super bowl advertising

Super Bowled Over by This Year’s Ad Rates

January 31, 2017 - Advertising, Marketing, Online marketing, Public relations, Social Media, TV

How much is too much? The cost of a 30-second Super Bowl spot has doubled since 2010, from $2.5 million to $5.5 million for the upcoming game. So clearly, the value of advertising on television’s biggest night is still very much in play. But the…

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Intern Insights: PR and Social Media Worlds Collide

August 9, 2016 - Advertising, Branding, Graphic design, Marketing, Public relations, Social Media

When I first applied to intern at O’Donnell Agency, I knew of the firm’s reputation as a marketing innovator, but I never expected to be swept up in the excitement from my first day by getting real-world insight into ideas, strategy sessions and tactics at…

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Intern Insights: A Crash Course in the World of Agency Life

July 7, 2016 - Graphic design, Marketing, Online marketing, Public relations, Social Media

When I walked in the door at O’Donnell Agency as their first summer intern, I never expected that five weeks later I’d be able to deconstruct – and reconstruct – the elements of digital communication and understand the role they play in the fascinating world…

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2016: The Snapchat Election?

April 21, 2016 - Mobile, Online marketing, Public relations, Social Media, Uncategorized

Tuesday was Primary Day in New York and the Bernie Sanders campaign deployed a special tactic to mobilize young voters: “New York Vote Bernie Today!” Snapchat geofilters featuring a cartoon-character Sanders standing next to Lady Liberty. This is not the first move out of their…

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Guest Post: Life at O’Donnell Agency

April 12, 2016 - Marketing, Public relations, Social Media

By: Hunter Durham, Palm Beach Atlantic University student and American Marketing Association member On March 29th, six Palm Beach Atlantic University Students (PBA), representing PBA’s chapter of the American Marketing Association, found themselves in the company of Carey O’Donnell, the recent winner of the prestigious…

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#ITSJUSTACUP

November 17, 2015 - Advertising, Branding, Graphic design, Marketing, Public relations

Green cup White cup Blue cup RED cup. Old cup New cup. That one had a little star. This one has a plain, solid, boring old bar. Say! What a lot Of cups there are. Yes. Some are red. And some are blue. Some are…

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Ad Blocking Software Makes Publishers Cry and PR Execs Celebrate

October 5, 2015 - Advertising, Marketing, Online marketing, Public relations, Social Media

Digital advertising is the backbone of the web’s economic model. It’s what makes the wheels turn and the electrons fly. So when Apple released their iOS 9 recently in the wake of the launch of Android’s AdBlock browser earlier this year, advertisers started to sweat….

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Who knew work could be so much fun?

August 1, 2014 - Public relations

My name is McKenzie Redish and I am a Junior at Glades Day School. I was selected to be a summer intern at the O’Donnell Agency for the month of July and when I first found out that I was accepted, I became filled with…

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I’m finally an intern! And this was my first day…

July 8, 2014 - Public relations

When I first learned that the O’Donnell Agency accepted my application to intern for them this summer, I was overjoyed, but had no idea what I had just gotten myself into! I pretty much knew that I would learn more in their conference room than…

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Pinterest Generates Interest

June 5, 2014 - Marketing, Public relations, Social Media

If you manage a brand or business and you don’t yet have a Pinterest account, drop what you’re doing (after you finish reading my blog post, that is!) and click over to Pinterest.com and register. All set up? Good. According to Shareaholic, Pinterest is the…

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