Peggy Adams Animal Rescue League

Details

  • Client Peggy Adams Animal Rescue League
  • Categories Identity

Peggy Adams Animal Rescue League

We polled the public to measure reaction to the 20-year-old logo for Peggy Adams Animal Rescue League, asking participants to rank it among six logos of leading humane societies around the country. Although it scored very favorably, certain elements of the logo were now out of step with the organization’s $15-million new building and integrated technologies, so we gave it a modern, striking look that reflects the organization’s life-saving mission as well as the warmth and friendliness that have defined it for eight decades.