From naming the property, streets, parks and playgrounds to the opening of the first neighborhood, O’Donnell Agency has worked with Arden every step of the way to bring this spectacular 2,000-home master-planned community west of Wellington, FL to life. After two years of planning, landscaping and construction, Freehold Communities was ready to unveil its 176-acre property and first model homes, so they asked us to plan and publicize the opening event in April, 2017. We created partnerships with several community organizations, from Lion Country Safari and Palm Beach State College to Wellington Regional Medical Center, to broaden the property’s community engagement and give potential owners a taste of life surrounding this remarkable new property. We then deployed a smart mix of earned media outreach and print, digital, social, radio and outdoor advertising that turned the regional spotlight onto this event, resulting in an ROI unmatched by any of the developer’s previous openings anywhere else in the country. Close to 3,500 people showed up wanting that first taste of Arden – more than triple the target goal of 800. Oh yes we can!