Downtown West Palm Beach

Details

  • Client Downtown West Palm Beach
  • Categories Identity

Downtown West Palm Beach

Stakeholders considered creating a marketing-friendly logo that reflected the essence of life in Downtown West Palm Beach. We created this cheery champion that reflects the district’s most recognizable icon—it’s bridges and waterfront location – plus an artist’s palette to underscore the Arts & Entertainment District that is key to the brand strategy. The palm leaf is another one of the elements that define the district so clearly – all surrounding the Clematis flower, representing Clematis Street which is the heart and soul of the Downtown District. This won a Gold ADDY award in 2015 and was the Judges choice for best submission in any category that year.