Chamber of Commerce of the Palm Beaches

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  • Client Chamber of Commerce of the Palm Beaches
  • Categories Identity

Chamber of Commerce of the Palm Beaches

For the Chamber’s 100th anniversary our mission was to create a logo and mark that reflected the key elements the area’s economic history and who it is today as a business community. The logo is constructed of three individual elements representing the past, present and future. The green, striated section at the top is the last remnant of the palm that dominated the old logo. Palm Beach is a lush, sub-tropical environment and this “palm leaf” section references the essence of our tourism industry. The amber section on the right side depicts a tilled field, representing our agricultural roots and its continued significance in our economy. The dominating blue section of the circle naturally reflects the sky and seas that define our landscape, but the grids tell the story of our new global reach and denote the technological base of the business world today.