When the new, independent high school’s students selected “Thunderwolves” for the name of their sports mascot, we were assigned to create its identity. We incorporated the school’s color palette of red, white and blue into the ferocity of a wolf – claws out and teeth bared – ready to take its opponents by storm. The extended applications include uniforms, banners and a mascot costume. The mascot is not only beloved by school fans, but also by the design community. It won a Gold ADDY and the Treasure Coast Ad Federation’s Judges’ Choice Award.