Trends with benefits

super bowl advertising

Super Bowled Over by This Year’s Ad Rates

January 31, 2017 - Advertising, Marketing, Online marketing, Public relations, Social Media, TV

How much is too much? The cost of a 30-second Super Bowl spot has doubled since 2010, from $2.5 million to $5.5 million for the upcoming game. So clearly, the value of advertising on television’s biggest night is still very much in play. But the…

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Netflix Serves Up Bottomless Cup of Brilliance

October 5, 2016 - Advertising, Branding, Marketing

Devoted fans of Gilmore Girls – and anyone else getting their morning caffeine fix — got a delicious extra perk today, courtesy of Netflix. The entertainment company transformed 200 cafes and coffee shops around the country (including Subculture Coffee right here in Downtown West Palm…

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Facebook knows who you really love

June 1, 2015 - Marketing

They’re at it again. This week Facebook made a significant change to their news feed algorithm in order to give priority to your real friends’ posts over the posts of Business Pages you’ve liked. Business page posts will still appear in newsfeeds, but likely pushed down some….

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Who knew work could be so much fun?

August 1, 2014 - Public relations

My name is McKenzie Redish and I am a Junior at Glades Day School. I was selected to be a summer intern at the O’Donnell Agency for the month of July and when I first found out that I was accepted, I became filled with…

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The Shift from Tell to Show

May 27, 2014 - Marketing, Online marketing, Social Media

You’ve heard it a million times before; a picture is worth a thousand… likes. I remember fondly, back in my youth, when the end of that saying used to be ‘words.’ In an age when sites like Facebook, Instagram and Pinterest keep breaking all laws…

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Taking Your Brand To New Heights

March 18, 2014 - Advertising, Branding, Creative Legacy, Graphic design, Marketing, Public relations

One of our favorite clients, the Clematis District — has the tagline (that we created years ago) and brand promise to be “Always Original.” When the West Palm Beach Downtown Development Authority (DDA) asked us to update the street light pole banners with designs that…

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