Trends with benefits

super bowl advertising

Super Bowled Over by This Year’s Ad Rates

January 31, 2017 - Advertising, Marketing, Online marketing, Public relations, Social Media, TV

How much is too much? The cost of a 30-second Super Bowl spot has doubled since 2010, from $2.5 million to $5.5 million for the upcoming game. So clearly, the value of advertising on television’s biggest night is still very much in play. But the…

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Changing the Television Channel

June 17, 2015 - TV

It’s high time to switch our thinking about television and how it’s consumed. It’s not just a screen in the living room anymore — television is everywhere. Programmed and curated on the back of an airplane seat. At a touch on everybody’s phone. On your…

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