Whitney Pettis


Before you can say “Let’s post that on Facebook,” Whitney has uploaded the shot, added two hashtags, a photo filter, and tagged you in it. She has more than eight years of experience creating and managing social media platforms for destinations, districts and businesses. Previously, Whitney was the social media voice of The Forbes Company and then Simon Property Group, working with hundreds of national retail brands. Our social strategist was one of the early adopters of Facebook, diving right in around 2004 when the site was only available for college students. She stays closely connected to the fast-changing algorithms and user behaviors that mean so much to the success of a social media marketing program. And while she’s a whiz at creating and managing the voice and content for our clients, on her own accounts you’ll find photos of her two dogs, FSU Seminoles, family beach parties and ambitious attempts to cook those oh-so-delicious recipes on Pinterest. That last one sometimes throws a spanner into her stellar record of success.


  • Veep
  • Modern Family
  • Dateline


  • The Girl on the Train
  • Fast Company
  • theSkimm


  • TechCrunch
  • Lynda.com
  • Overdosing on too many social media sites