There’s no such thing as one-size-fits-all, no matter what the label says on that ‘universal’ yoga top. The same holds true for your social media strategy. Each post needs to be crafted for each platform to maximize its impact. Social channels are very different, so while…
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When marketing pundits drone on about how technology has changed the way PR works, we yawn, stretch and get ready for a catnap. But this week? This week there’s new meaning to the threadbare insights. Technology has indeed changed the way PR works, adding a…
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