Trends with benefits

The King of Content Gets More Powerful

June 18, 2019 - Digital Marketing, Social Media, Uncategorized, Video

Video success on social platforms used to depend on being short and sweet… or funny, or poignant, or shocking, but always short. The brevity catered to our shorter attention spans and the way users typically graze their way through a lot of content. But one…

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Photographers at Media Event

Boeing Misses Messaging to the MAX

June 3, 2019 - Crisis communications, Marketing, Public relations

There is nothing worse for the leadership of a business than finding out one of your products may be responsible for someone’s death. For Boeing, multiply that by 346, the number of lives lost in two recent crashes involving the company’s 737 MAX 8 passenger…

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