By: Hunter Durham, Palm Beach Atlantic University student and American Marketing Association member On March 29th, six Palm Beach Atlantic University Students (PBA), representing PBA’s chapter of the American Marketing Association, found themselves in the company of Carey O’Donnell, the recent winner of the prestigious…
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Internet content and listicle terrorist, BuzzFeed, is changing the way it labels its native advertising. Shifting from the suspicious yellow shading and “BuzzFeed partner” characterization, it’s now going to label the source of its paid content as from “brand publishers.” Enticing readers to consume paid-for,…
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Right on the heels of Twitter’s purchase of Vine last year, the mobile app that allows you to create and share looped, six-second videos, Instagram added video and sponsored content to its newsfeeds – plus a private messaging function. Pinterest eliminated the white space between…
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