Trends with benefits

image shows a pile of red and white "like" bubbles associated with instagram

Instagram to Roll Out New Design Geared Toward Your Mental Health

August 12, 2019 - Digital Marketing, Mental Health, Mobile, Online marketing, Social Media

Isn’t it always the way? When something so much fun comes along with so many social benefits, here comes the downside.  The rise of social media use has also caused an escalation of negative psychological symptoms, especially among the youngest users. While likes and all…

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Three teen girls lay on a bed with their heads hanging off the side. They are playing on a smartphone

Will Snapchat Rise Again?

August 1, 2019 - Advertising, Digital Marketing, Marketing, Social Media, Web Advertising

For most brands, the ROI on Snapchat has been nowhere near the effort required to build a worthwhile audience. In fact, just a few years ago some marketing analysts went as far as to say “Snapchat is over” after much of its active user base…

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man shows various emotions, sadness, anger, excitement, contemplation, shock

You Feel Me? The Newest Tool in Advertising

July 17, 2019 - Advertising, Digital Marketing, Online marketing, Uncategorized, Web Advertising

Admit it. By now you’re so used to being ‘followed’ by ads associated with your online searches that you shrug it off. You search for a hotel for your trip to Disney World and within minutes see a sponsored post for an Orlando hotel on…

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The King of Content Gets More Powerful

June 18, 2019 - Digital Marketing, Social Media, Uncategorized, Video

Video success on social platforms used to depend on being short and sweet… or funny, or poignant, or shocking, but always short. The brevity catered to our shorter attention spans and the way users typically graze their way through a lot of content. But one…

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Photographers at Media Event

Boeing Misses Messaging to the MAX

June 3, 2019 - Crisis communications, Marketing, Public relations

There is nothing worse for the leadership of a business than finding out one of your products may be responsible for someone’s death. For Boeing, multiply that by 346, the number of lives lost in two recent crashes involving the company’s 737 MAX 8 passenger…

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Brand-Standing Steps Forward

April 9, 2019 - Branding

You don’t need a wily, 19th century Indian (I’m deliberately taking this cultural risk) shading his eyes to spot what’s coming at us that will shape marketing in 2020. Get ready to wade into the high-volume river of data and new marketing opportunities that technology keeps…

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Think that Gmail email you sent about your family secret or your wife’s confidential medical condition was private? Think again.

July 3, 2018 - Email Privacy

Google says they’ve finally stopped scanning the inboxes of Gmail users to personalize ads, but be aware that they still let outside software developers – hundreds of them –look at what you’re sending. If you’ve signed up for an email-based price comparison service, for instance…

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Going Through the Facebook Change: Don’t Sweat It – Embrace It.

October 25, 2017 - Advertising, Social Media

For about two years now, Facebook has been quietly interfering with the visibility of your company’s organic content. They made steady changes to their algorithm to increasingly favor paid posts, and unpaid content was much less visible – had less reach. But this week Facebook…

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super bowl advertising

Super Bowled Over by This Year’s Ad Rates

January 31, 2017 - Advertising, Marketing, Online marketing, Public relations, Social Media, TV

How much is too much? The cost of a 30-second Super Bowl spot has doubled since 2010, from $2.5 million to $5.5 million for the upcoming game. So clearly, the value of advertising on television’s biggest night is still very much in play. But the…

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