Trends with benefits

The King of Content Gets More Powerful

June 18, 2019 - Digital Marketing, Social Media, Uncategorized, Video

Video success on social platforms used to depend on being short and sweet… or funny, or poignant, or shocking, but always short. The brevity catered to our shorter attention spans and the way users typically graze their way through a lot of content. But one…

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Photographers at Media Event

Boeing Misses Messaging to the MAX

June 3, 2019 - Crisis communications, Marketing, Public relations

There is nothing worse for the leadership of a business than finding out one of your products may be responsible for someone’s death. For Boeing, multiply that by 346, the number of lives lost in two recent crashes involving the company’s 737 MAX 8 passenger…

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Brand-Standing Steps Forward

April 9, 2019 - Branding

You don’t need a wily, 19th century Indian (I’m deliberately taking this cultural risk) shading his eyes to spot what’s coming at us that will shape marketing in 2020. Get ready to wade into the high-volume river of data and new marketing opportunities that technology keeps…

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Think that Gmail email you sent about your family secret or your wife’s confidential medical condition was private? Think again.

July 3, 2018 - Email Privacy

Google says they’ve finally stopped scanning the inboxes of Gmail users to personalize ads, but be aware that they still let outside software developers – hundreds of them –look at what you’re sending. If you’ve signed up for an email-based price comparison service, for instance…

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Going Through the Facebook Change: Don’t Sweat It – Embrace It.

October 25, 2017 - Advertising, Social Media

For about two years now, Facebook has been quietly interfering with the visibility of your company’s organic content. They made steady changes to their algorithm to increasingly favor paid posts, and unpaid content was much less visible – had less reach. But this week Facebook…

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Building Your Personal Brand

FROM OUR INTERN: Defining YOU – Building Your Personal Brand

April 6, 2017 - Branding, Marketing, Online marketing, Social Media, Travel and Tourism

Just like a corporate brand, a personal brand should define what you stand for, and express the essential value you bring to the lives of others. The keyword here is personal. A well-defined personal brand can help establish who you are, what you stand for,…

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super bowl advertising

Super Bowled Over by This Year’s Ad Rates

January 31, 2017 - Advertising, Marketing, Online marketing, Public relations, Social Media, TV

How much is too much? The cost of a 30-second Super Bowl spot has doubled since 2010, from $2.5 million to $5.5 million for the upcoming game. So clearly, the value of advertising on television’s biggest night is still very much in play. But the…

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First Live Super Bowl Spot

First Live Super Bowl Spot is Oh-So-Sweet

January 27, 2017 - Advertising, Branding, Marketing, Mobile, Online marketing, Social Media, TV

Few words elicit more excitement and build anticipation for an event better than “Live!” It’s been the “it” word among social media marketers for the past year: “Facebook live,” “Instagram live,” “livestream,” and “360 video” have taken center stage. So, here comes the Super Bowl,…

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2017 social media and digital marketing trends and forecast.

2017 Digital & Social Media Forecast

December 15, 2016 - Mobile, Online marketing, Social Media, Video

Blink! It’s almost 2017, and in our annual attempt to see into the future, here’s a running start on what’s to come on the social media front. More changes, updates, new features, copycat functions and algorithm alterations than we can count are coming our way….

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