Every Thursday at 8:30 pm my iPhone beeps, and I think, “Oh, it must be Tony.” On Facebook Messenger, he coaches me on investing, handling anxiety, decision making, and relationships. Fifty million people from 100 countries have been empowered by Tony Robbins’ life training programs…
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Isn’t it always the way? When something so much fun comes along with so many social benefits, here comes the downside. The rise of social media use has also caused an escalation of negative psychological symptoms, especially among the youngest users. While likes and all…
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For most brands, the ROI on Snapchat has been nowhere near the effort required to build a worthwhile audience. In fact, just a few years ago some marketing analysts went as far as to say “Snapchat is over” after much of its active user base…
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Admit it. By now you’re so used to being ‘followed’ by ads associated with your online searches that you shrug it off. You search for a hotel for your trip to Disney World and within minutes see a sponsored post for an Orlando hotel on…
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Video success on social platforms used to depend on being short and sweet… or funny, or poignant, or shocking, but always short. The brevity catered to our shorter attention spans and the way users typically graze their way through a lot of content. But one…
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There is nothing worse for the leadership of a business than finding out one of your products may be responsible for someone’s death. For Boeing, multiply that by 346, the number of lives lost in two recent crashes involving the company’s 737 MAX 8 passenger…
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Admit it—you look forward to seeing what today’s Google logo looks like. From Romania Day to the birthday of American sculptor Ruth Asawa, Google always finds a reason to pique your curiosity and celebrate something interesting. We know these changing logos as “Google doodles,” but…
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You don’t need a wily, 19th century Indian (I’m deliberately taking this cultural risk) shading his eyes to spot what’s coming at us that will shape marketing in 2020. Get ready to wade into the high-volume river of data and new marketing opportunities that technology keeps…
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Google says they’ve finally stopped scanning the inboxes of Gmail users to personalize ads, but be aware that they still let outside software developers – hundreds of them –look at what you’re sending. If you’ve signed up for an email-based price comparison service, for instance…
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For about two years now, Facebook has been quietly interfering with the visibility of your company’s organic content. They made steady changes to their algorithm to increasingly favor paid posts, and unpaid content was much less visible – had less reach. But this week Facebook…
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