Trends with benefits

Netflix Serves Up Bottomless Cup of Brilliance

October 5, 2016 - Advertising, Branding, Marketing

Devoted fans of Gilmore Girls – and anyone else getting their morning caffeine fix — got a delicious extra perk today, courtesy of Netflix. The entertainment company transformed 200 cafes and coffee shops around the country (including Subculture Coffee right here in Downtown West Palm…

read more

Social Media Brings Home the Gold

August 25, 2016 - Mobile, Social Media, TV

The biggest and brightest gold medal of the Games belongs to social media. NBC gets… the silver. Bloomberg News reports that primetime viewers dropped 18% from the 2012 Olympic broadcast and the media consumption habits of Millennials are to blame (aren’t we always?). But while…

read more

Intern Insights: PR and Social Media Worlds Collide

August 9, 2016 - Advertising, Branding, Graphic design, Marketing, Public relations, Social Media

When I first applied to intern at O’Donnell Agency, I knew of the firm’s reputation as a marketing innovator, but I never expected to be swept up in the excitement from my first day by getting real-world insight into ideas, strategy sessions and tactics at…

read more

Intern Insights: A Crash Course in the World of Agency Life

July 7, 2016 - Graphic design, Marketing, Online marketing, Public relations, Social Media

When I walked in the door at O’Donnell Agency as their first summer intern, I never expected that five weeks later I’d be able to deconstruct – and reconstruct – the elements of digital communication and understand the role they play in the fascinating world…

read more

Social Media: The New 1-800 Number

May 25, 2016 - Advertising, Customer Service, Marketing, Mobile, Online marketing, Social Media

Many brands have customer service teams that assist guests in person or by phone. If you haven’t adjusted your customer service strategy to include social media, you’re not operating at the expected level. Social media is now integral to the everyday customer service standards. Two-thirds…

read more

2016: The Snapchat Election?

April 21, 2016 - Mobile, Online marketing, Public relations, Social Media, Uncategorized

Tuesday was Primary Day in New York and the Bernie Sanders campaign deployed a special tactic to mobilize young voters: “New York Vote Bernie Today!” Snapchat geofilters featuring a cartoon-character Sanders standing next to Lady Liberty. This is not the first move out of their…

read more

Guest Post: Life at O’Donnell Agency

April 12, 2016 - Marketing, Public relations, Social Media

By: Hunter Durham, Palm Beach Atlantic University student and American Marketing Association member On March 29th, six Palm Beach Atlantic University Students (PBA), representing PBA’s chapter of the American Marketing Association, found themselves in the company of Carey O’Donnell, the recent winner of the prestigious…

read more

RIP Organic Engagement?

March 28, 2016 - Marketing, Online marketing, Social Media

Did anyone else wake up this morning to an Instagram timeline filled with celebrities, brands and bloggers begging for you to turn on notifications to their posts? A couple weeks ago Instagram announced an impending departure from a chronological timeline to the now common algorithmic…

read more

The Next Step Might Be Teleporting!

March 16, 2016 - Mobile, Online marketing, Travel and Tourism

Our mobile phones seem to have become a bionic, add-on body part. Always handy, always on, and seemingly essential to navigating daily life. We have the world at our fingertips — literally. And the brilliant minds at Google saw this coming years ago, creating products…

read more

The Shift Has Hit Us Fans: Mobile Takes Over

March 2, 2016 - Marketing, Mobile, Online marketing, Social Media

Consumers are happily spending more time than ever hanging around in apps rather than watching TV, according to a study by eMarketer. Apps are the primary reason for the unbridled growth in mobile use, and there are no signs of slowing in the near term….

read more