Trends with benefits

super bowl advertising

Super Bowled Over by This Year’s Ad Rates

January 31, 2017 - Advertising, Marketing, Online marketing, Public relations, Social Media, TV

How much is too much? The cost of a 30-second Super Bowl spot has doubled since 2010, from $2.5 million to $5.5 million for the upcoming game. So clearly, the value of advertising on television’s biggest night is still very much in play. But the…

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First Live Super Bowl Spot

First Live Super Bowl Spot is Oh-So-Sweet

January 27, 2017 - Advertising, Branding, Marketing, Mobile, Online marketing, Social Media, TV

Few words elicit more excitement and build anticipation for an event better than “Live!” It’s been the “it” word among social media marketers for the past year: “Facebook live,” “Instagram live,” “livestream,” and “360 video” have taken center stage. So, here comes the Super Bowl,…

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2017 social media and digital marketing trends and forecast.

2017 Digital & Social Media Forecast

December 15, 2016 - Mobile, Online marketing, Social Media, Video

Blink! It’s almost 2017, and in our annual attempt to see into the future, here’s a running start on what’s to come on the social media front. More changes, updates, new features, copycat functions and algorithm alterations than we can count are coming our way….

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Netflix Serves Up Bottomless Cup of Brilliance

October 5, 2016 - Advertising, Branding, Marketing

Devoted fans of Gilmore Girls – and anyone else getting their morning caffeine fix — got a delicious extra perk today, courtesy of Netflix. The entertainment company transformed 200 cafes and coffee shops around the country (including Subculture Coffee right here in Downtown West Palm…

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Social Media Brings Home the Gold

August 25, 2016 - Mobile, Social Media, TV

The biggest and brightest gold medal of the Games belongs to social media. NBC gets… the silver. Bloomberg News reports that primetime viewers dropped 18% from the 2012 Olympic broadcast and the media consumption habits of Millennials are to blame (aren’t we always?). But while…

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Social Media: The New 1-800 Number

May 25, 2016 - Advertising, Customer Service, Marketing, Mobile, Online marketing, Social Media

Many brands have customer service teams that assist guests in person or by phone. If you haven’t adjusted your customer service strategy to include social media, you’re not operating at the expected level. Social media is now integral to the everyday customer service standards. Two-thirds…

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2016: The Snapchat Election?

April 21, 2016 - Mobile, Online marketing, Public relations, Social Media, Uncategorized

Tuesday was Primary Day in New York and the Bernie Sanders campaign deployed a special tactic to mobilize young voters: “New York Vote Bernie Today!” Snapchat geofilters featuring a cartoon-character Sanders standing next to Lady Liberty. This is not the first move out of their…

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Guest Post: Life at O’Donnell Agency

April 12, 2016 - Marketing, Public relations, Social Media

By: Hunter Durham, Palm Beach Atlantic University student and American Marketing Association member On March 29th, six Palm Beach Atlantic University Students (PBA), representing PBA’s chapter of the American Marketing Association, found themselves in the company of Carey O’Donnell, the recent winner of the prestigious…

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RIP Organic Engagement?

March 28, 2016 - Marketing, Online marketing, Social Media

Did anyone else wake up this morning to an Instagram timeline filled with celebrities, brands and bloggers begging for you to turn on notifications to their posts? A couple weeks ago Instagram announced an impending departure from a chronological timeline to the now common algorithmic…

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The Next Step Might Be Teleporting!

March 16, 2016 - Mobile, Online marketing, Travel and Tourism

Our mobile phones seem to have become a bionic, add-on body part. Always handy, always on, and seemingly essential to navigating daily life. We have the world at our fingertips — literally. And the brilliant minds at Google saw this coming years ago, creating products…

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