Trends with benefits

Social Media Channels Star in Starting Lineup for Super Bowl 50

February 2, 2016 - Advertising, Marketing, Online marketing, Social Media, TV

No Super Bowl 50 ticket? Don’t sweat it. This year, all you’ll need is your smartphone or tablet to feel like in the middle of the action at Levi’s Stadium. The Super Bowl is famous for its record-breaking ratings, but Super Bowl 50 will be…

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Social Media Forecast for 2016

January 6, 2016 - Marketing, Online marketing, Social Media, Video

Buckle your social seat-belt and enjoy the wild ride into Social Media 2016. The trends we’ve been watching closely are gaining traction and we expect that they’ll play a starring role in our collective 2016 strategy. 1. Live Streaming The emergence of Periscope, Meerkat, Blab…

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#ITSJUSTACUP

November 17, 2015 - Advertising, Branding, Graphic design, Marketing, Public relations

Green cup White cup Blue cup RED cup. Old cup New cup. That one had a little star. This one has a plain, solid, boring old bar. Say! What a lot Of cups there are. Yes. Some are red. And some are blue. Some are…

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Ad Blocking Software Makes Publishers Cry and PR Execs Celebrate

October 5, 2015 - Advertising, Marketing, Online marketing, Public relations, Social Media

Digital advertising is the backbone of the web’s economic model. It’s what makes the wheels turn and the electrons fly. So when Apple released their iOS 9 recently in the wake of the launch of Android’s AdBlock browser earlier this year, advertisers started to sweat….

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A Beautiful Balance: Spontaneity and Planned Content

September 29, 2015 - Marketing, Online marketing, Social Media

There are dozens of great tools available today to help social media pros schedule their content in advance, like HootSuite, Facebook Scheduler, Buffer and more. They make it easy to schedule all your posts for the week if you want to handle your social media…

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Posting with the Most-ing

August 26, 2015 - Marketing, Social Media

There’s no such thing as one-size-fits-all, no matter what the label says on that ‘universal’ yoga top. The same holds true for your social media strategy. Each post needs to be crafted for each platform to maximize its impact.  Social channels are very different, so while…

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Setting Fire to Old School PR Stunts – Tinder Lights Up Twitter

August 13, 2015 - Journal, Marketing, Social Media

When marketing pundits drone on about how technology has changed the way PR works, we yawn, stretch and get ready for a catnap. But this week? This week there’s new meaning to the threadbare insights. Technology has indeed changed the way PR works, adding a…

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Trash the Hashtag?

June 17, 2015 - Social Media

Just as you finally figured out how to optimize use of hashtags, they’re now fading fast because they could actually be harmful to the vitality and virality your posts. Deputy producer of engagement for Al-Jazeera’s AJ+ Shadi Rahimi claims that people, especially media, are now being more much…

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Changing the Television Channel

June 17, 2015 - TV

It’s high time to switch our thinking about television and how it’s consumed. It’s not just a screen in the living room anymore — television is everywhere. Programmed and curated on the back of an airplane seat. At a touch on everybody’s phone. On your…

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Facebook knows who you really love

June 1, 2015 - Marketing

They’re at it again. This week Facebook made a significant change to their news feed algorithm in order to give priority to your real friends’ posts over the posts of Business Pages you’ve liked. Business page posts will still appear in newsfeeds, but likely pushed down some….

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