Trends with benefits

Setting Fire to Old School PR Stunts – Tinder Lights Up Twitter

August 13, 2015 - Journal, Marketing, Social Media

When marketing pundits drone on about how technology has changed the way PR works, we yawn, stretch and get ready for a catnap. But this week? This week there’s new meaning to the threadbare insights. Technology has indeed changed the way PR works, adding a…

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Trash the Hashtag?

June 17, 2015 - Social Media

Just as you finally figured out how to optimize use of hashtags, they’re now fading fast because they could actually be harmful to the vitality and virality your posts. Deputy producer of engagement for Al-Jazeera’s AJ+ Shadi Rahimi claims that people, especially media, are now being more much…

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Changing the Television Channel

June 17, 2015 - TV

It’s high time to switch our thinking about television and how it’s consumed. It’s not just a screen in the living room anymore — television is everywhere. Programmed and curated on the back of an airplane seat. At a touch on everybody’s phone. On your…

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Facebook knows who you really love

June 1, 2015 - Marketing

They’re at it again. This week Facebook made a significant change to their news feed algorithm in order to give priority to your real friends’ posts over the posts of Business Pages you’ve liked. Business page posts will still appear in newsfeeds, but likely pushed down some….

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Mobile-geddon begins today!

May 31, 2015 - Journal, Marketing

Today’s the day that Google pulls the lever on sites that are not mobile-friendly and demotes them in their algorithm, resulting in lower ranked search results. Not a good thing, as you might guess. If your website, landing pages and blogs are fully optimized for…

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Why I’ve Fallen For Tumblr…

August 7, 2014 - Advertising, Branding, Social Media

It’s so much more than you think it is. Tumblr is a microblogging platform that has given millions of blogs a home, and it has more traffic than Grand Central at rush hour. A lot more. With 300+ million visitors each month, according to ReelSEO.com, it…

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Who knew work could be so much fun?

August 1, 2014 - Public relations

My name is McKenzie Redish and I am a Junior at Glades Day School. I was selected to be a summer intern at the O’Donnell Agency for the month of July and when I first found out that I was accepted, I became filled with…

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Put It to Work: A Lesson in LinkedIn

July 14, 2014 - Social Media

So now you’re a member of a social network of more than 300 million (I’m #41,731,875). What’s the next step? Most of us have run through the easy options like posting resumes, connecting with friends, and joining an alumni group but then most members seem…

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I’m finally an intern! And this was my first day…

July 8, 2014 - Public relations

When I first learned that the O’Donnell Agency accepted my application to intern for them this summer, I was overjoyed, but had no idea what I had just gotten myself into! I pretty much knew that I would learn more in their conference room than…

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Pinterest Generates Interest

June 5, 2014 - Marketing, Public relations, Social Media

If you manage a brand or business and you don’t yet have a Pinterest account, drop what you’re doing (after you finish reading my blog post, that is!) and click over to Pinterest.com and register. All set up? Good. According to Shareaholic, Pinterest is the…

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