Trends with benefits

New Vocabulary for Native Advertising

May 30, 2014 - Advertising, Branding, Social Media

Internet content and listicle terrorist, BuzzFeed, is changing the way it labels its native advertising. Shifting from the suspicious yellow shading and “BuzzFeed partner” characterization, it’s now going to label the source of its paid content as from “brand publishers.” Enticing readers to consume paid-for,…

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The Shift from Tell to Show

May 27, 2014 - Marketing, Online marketing, Social Media

You’ve heard it a million times before; a picture is worth a thousand… likes. I remember fondly, back in my youth, when the end of that saying used to be ‘words.’ In an age when sites like Facebook, Instagram and Pinterest keep breaking all laws…

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5 Social Media Secrets to Success

April 30, 2014 - Public relations, Social Media

The ever-changing rules for social media are harder to keep up with than the Kardashians. Of course, you’ll actually want to stay abreast of what’s happening in the web world, so we’ve created five tips to help you get noticed and shared. 1. When posting…

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Taking Your Brand To New Heights

March 18, 2014 - Advertising, Branding, Creative Legacy, Graphic design, Marketing, Public relations

One of our favorite clients, the Clematis District — has the tagline (that we created years ago) and brand promise to be “Always Original.” When the West Palm Beach Downtown Development Authority (DDA) asked us to update the street light pole banners with designs that…

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The Hashtag Heard Round the World

February 5, 2014 - Social Media

I was one of the first college students back in 2004 to join Facebook, which, if only in my own mind, made me an early adopter and social pioneer. This was a time when only college students had access to the rudimentary platform. There was…

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New and Next in 2014

January 10, 2014 - Marketing, Online marketing, Social Media

Right on the heels of Twitter’s purchase of Vine last year, the mobile app that allows you to create and share looped, six-second videos, Instagram added video and sponsored content to its newsfeeds – plus a private messaging function. Pinterest eliminated the white space between…

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