Trends with benefits

Facebook knows who you really love

June 1, 2015 - Marketing

They’re at it again. This week Facebook made a significant change to their news feed algorithm in order to give priority to your real friends’ posts over the posts of Business Pages you’ve liked. Business page posts will still appear in newsfeeds, but likely pushed down some….

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Mobile-geddon begins today!

May 31, 2015 - Journal, Marketing

Today’s the day that Google pulls the lever on sites that are not mobile-friendly and demotes them in their algorithm, resulting in lower ranked search results. Not a good thing, as you might guess. If your website, landing pages and blogs are fully optimized for…

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Why I’ve Fallen For Tumblr…

August 7, 2014 - Advertising, Branding, Social Media

It’s so much more than you think it is. Tumblr is a microblogging platform that has given millions of blogs a home, and it has more traffic than Grand Central at rush hour. A lot more. With 300+ million visitors each month, according to ReelSEO.com, it…

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Pinterest Generates Interest

June 5, 2014 - Marketing, Public relations, Social Media

If you manage a brand or business and you don’t yet have a Pinterest account, drop what you’re doing (after you finish reading my blog post, that is!) and click over to Pinterest.com and register. All set up? Good. According to Shareaholic, Pinterest is the…

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New Vocabulary for Native Advertising

May 30, 2014 - Advertising, Branding, Social Media

Internet content and listicle terrorist, BuzzFeed, is changing the way it labels its native advertising. Shifting from the suspicious yellow shading and “BuzzFeed partner” characterization, it’s now going to label the source of its paid content as from “brand publishers.” Enticing readers to consume paid-for,…

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The Shift from Tell to Show

May 27, 2014 - Marketing, Online marketing, Social Media

You’ve heard it a million times before; a picture is worth a thousand… likes. I remember fondly, back in my youth, when the end of that saying used to be ‘words.’ In an age when sites like Facebook, Instagram and Pinterest keep breaking all laws…

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5 Social Media Secrets to Success

April 30, 2014 - Public relations, Social Media

The ever-changing rules for social media are harder to keep up with than the Kardashians. Of course, you’ll actually want to stay abreast of what’s happening in the web world, so we’ve created five tips to help you get noticed and shared. 1. When posting…

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The Hashtag Heard Round the World

February 5, 2014 - Social Media

I was one of the first college students back in 2004 to join Facebook, which, if only in my own mind, made me an early adopter and social pioneer. This was a time when only college students had access to the rudimentary platform. There was…

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New and Next in 2014

January 10, 2014 - Marketing, Online marketing, Social Media

Right on the heels of Twitter’s purchase of Vine last year, the mobile app that allows you to create and share looped, six-second videos, Instagram added video and sponsored content to its newsfeeds – plus a private messaging function. Pinterest eliminated the white space between…

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