Trends with benefits

Mobile-geddon begins today!

May 31, 2015 - Journal, Marketing

Today’s the day that Google pulls the lever on sites that are not mobile-friendly and demotes them in their algorithm, resulting in lower ranked search results. Not a good thing, as you might guess. If your website, landing pages and blogs are fully optimized for…

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Why I’ve Fallen For Tumblr…

August 7, 2014 - Advertising, Branding, Social Media

It’s so much more than you think it is. Tumblr is a microblogging platform that has given millions of blogs a home, and it has more traffic than Grand Central at rush hour. A lot more. With 300+ million visitors each month, according to, it…

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Who knew work could be so much fun?

August 1, 2014 - Public relations

My name is McKenzie Redish and I am a Junior at Glades Day School. I was selected to be a summer intern at the O’Donnell Agency for the month of July and when I first found out that I was accepted, I became filled with…

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Put It to Work: A Lesson in LinkedIn

July 14, 2014 - Social Media

So now you’re a member of a social network of more than 300 million (I’m #41,731,875). What’s the next step? Most of us have run through the easy options like posting resumes, connecting with friends, and joining an alumni group but then most members seem…

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I’m finally an intern! And this was my first day…

July 8, 2014 - Public relations

When I first learned that the O’Donnell Agency accepted my application to intern for them this summer, I was overjoyed, but had no idea what I had just gotten myself into! I pretty much knew that I would learn more in their conference room than…

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Pinterest Generates Interest

June 5, 2014 - Marketing, Public relations, Social Media

If you manage a brand or business and you don’t yet have a Pinterest account, drop what you’re doing (after you finish reading my blog post, that is!) and click over to and register. All set up? Good. According to Shareaholic, Pinterest is the…

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New Vocabulary for Native Advertising

May 30, 2014 - Advertising, Branding, Social Media

Internet content and listicle terrorist, BuzzFeed, is changing the way it labels its native advertising. Shifting from the suspicious yellow shading and “BuzzFeed partner” characterization, it’s now going to label the source of its paid content as from “brand publishers.” Enticing readers to consume paid-for,…

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The Shift from Tell to Show

May 27, 2014 - Marketing, Online marketing, Social Media

You’ve heard it a million times before; a picture is worth a thousand… likes. I remember fondly, back in my youth, when the end of that saying used to be ‘words.’ In an age when sites like Facebook, Instagram and Pinterest keep breaking all laws…

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5 Social Media Secrets to Success

April 30, 2014 - Public relations, Social Media

The ever-changing rules for social media are harder to keep up with than the Kardashians. Of course, you’ll actually want to stay abreast of what’s happening in the web world, so we’ve created five tips to help you get noticed and shared. 1. When posting…

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Taking Your Brand To New Heights

March 18, 2014 - Advertising, Branding, Creative Legacy, Graphic design, Marketing, Public relations

One of our favorite clients, the Clematis District — has the tagline (that we created years ago) and brand promise to be “Always Original.” When the West Palm Beach Downtown Development Authority (DDA) asked us to update the street light pole banners with designs that…

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