Isn’t it always the way? When something so much fun comes along with so many social benefits, here comes the downside. The rise of social media use has also caused an escalation of negative psychological symptoms, especially among the youngest users. While likes and all…
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For most brands, the ROI on Snapchat has been nowhere near the effort required to build a worthwhile audience. In fact, just a few years ago some marketing analysts went as far as to say “Snapchat is over” after much of its active user base…
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Admit it. By now you’re so used to being ‘followed’ by ads associated with your online searches that you shrug it off. You search for a hotel for your trip to Disney World and within minutes see a sponsored post for an Orlando hotel on…
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Video success on social platforms used to depend on being short and sweet… or funny, or poignant, or shocking, but always short. The brevity catered to our shorter attention spans and the way users typically graze their way through a lot of content. But one…
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Admit it—you look forward to seeing what today’s Google logo looks like. From Romania Day to the birthday of American sculptor Ruth Asawa, Google always finds a reason to pique your curiosity and celebrate something interesting. We know these changing logos as “Google doodles,” but…
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