Trends with benefits

image shows a pile of red and white "like" bubbles associated with instagram

Instagram to Roll Out New Design Geared Toward Your Mental Health

August 12, 2019 - Digital Marketing, Mental Health, Mobile, Online marketing, Social Media

Isn’t it always the way? When something so much fun comes along with so many social benefits, here comes the downside.  The rise of social media use has also caused an escalation of negative psychological symptoms, especially among the youngest users. While likes and all…

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Three teen girls lay on a bed with their heads hanging off the side. They are playing on a smartphone

Will Snapchat Rise Again?

August 1, 2019 - Advertising, Digital Marketing, Marketing, Social Media, Web Advertising

For most brands, the ROI on Snapchat has been nowhere near the effort required to build a worthwhile audience. In fact, just a few years ago some marketing analysts went as far as to say “Snapchat is over” after much of its active user base…

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man shows various emotions, sadness, anger, excitement, contemplation, shock

You Feel Me? The Newest Tool in Advertising

July 17, 2019 - Advertising, Digital Marketing, Online marketing, Uncategorized, Web Advertising

Admit it. By now you’re so used to being ‘followed’ by ads associated with your online searches that you shrug it off. You search for a hotel for your trip to Disney World and within minutes see a sponsored post for an Orlando hotel on…

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The King of Content Gets More Powerful

June 18, 2019 - Digital Marketing, Social Media, Uncategorized, Video

Video success on social platforms used to depend on being short and sweet… or funny, or poignant, or shocking, but always short. The brevity catered to our shorter attention spans and the way users typically graze their way through a lot of content. But one…

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