Admit it. By now you’re so used to being ‘followed’ by ads associated with your online searches that you shrug it off. You search for a hotel for your trip to Disney World and within minutes see a sponsored post for an Orlando hotel on…
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Admit it—you look forward to seeing what today’s Google logo looks like. From Romania Day to the birthday of American sculptor Ruth Asawa, Google always finds a reason to pique your curiosity and celebrate something interesting. We know these changing logos as “Google doodles,” but…
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Just like a corporate brand, a personal brand should define what you stand for, and express the essential value you bring to the lives of others. The keyword here is personal. A well-defined personal brand can help establish who you are, what you stand for,…
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How much is too much? The cost of a 30-second Super Bowl spot has doubled since 2010, from $2.5 million to $5.5 million for the upcoming game. So clearly, the value of advertising on television’s biggest night is still very much in play. But the…
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Few words elicit more excitement and build anticipation for an event better than “Live!” It’s been the “it” word among social media marketers for the past year: “Facebook live,” “Instagram live,” “livestream,” and “360 video” have taken center stage. So, here comes the Super Bowl,…
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Blink! It’s almost 2017, and in our annual attempt to see into the future, here’s a running start on what’s to come on the social media front. More changes, updates, new features, copycat functions and algorithm alterations than we can count are coming our way….
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When I walked in the door at O’Donnell Agency as their first summer intern, I never expected that five weeks later I’d be able to deconstruct – and reconstruct – the elements of digital communication and understand the role they play in the fascinating world…
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Many brands have customer service teams that assist guests in person or by phone. If you haven’t adjusted your customer service strategy to include social media, you’re not operating at the expected level. Social media is now integral to the everyday customer service standards. Two-thirds…
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Tuesday was Primary Day in New York and the Bernie Sanders campaign deployed a special tactic to mobilize young voters: “New York Vote Bernie Today!” Snapchat geofilters featuring a cartoon-character Sanders standing next to Lady Liberty. This is not the first move out of their…
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Did anyone else wake up this morning to an Instagram timeline filled with celebrities, brands and bloggers begging for you to turn on notifications to their posts? A couple weeks ago Instagram announced an impending departure from a chronological timeline to the now common algorithmic…
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