Trends with benefits

image shows a pile of red and white "like" bubbles associated with instagram

Instagram to Roll Out New Design Geared Toward Your Mental Health

August 12, 2019 - Digital Marketing, Mental Health, Mobile, Online marketing, Social Media

Isn’t it always the way? When something so much fun comes along with so many social benefits, here comes the downside.  The rise of social media use has also caused an escalation of negative psychological symptoms, especially among the youngest users. While likes and all…

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man shows various emotions, sadness, anger, excitement, contemplation, shock

You Feel Me? The Newest Tool in Advertising

July 17, 2019 - Advertising, Digital Marketing, Online marketing, Uncategorized, Web Advertising

Admit it. By now you’re so used to being ‘followed’ by ads associated with your online searches that you shrug it off. You search for a hotel for your trip to Disney World and within minutes see a sponsored post for an Orlando hotel on…

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Building Your Personal Brand

FROM OUR INTERN: Defining YOU – Building Your Personal Brand

April 6, 2017 - Branding, Marketing, Online marketing, Social Media, Travel and Tourism

Just like a corporate brand, a personal brand should define what you stand for, and express the essential value you bring to the lives of others. The keyword here is personal. A well-defined personal brand can help establish who you are, what you stand for,…

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super bowl advertising

Super Bowled Over by This Year’s Ad Rates

January 31, 2017 - Advertising, Marketing, Online marketing, Public relations, Social Media, TV

How much is too much? The cost of a 30-second Super Bowl spot has doubled since 2010, from $2.5 million to $5.5 million for the upcoming game. So clearly, the value of advertising on television’s biggest night is still very much in play. But the…

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First Live Super Bowl Spot

First Live Super Bowl Spot is Oh-So-Sweet

January 27, 2017 - Advertising, Branding, Marketing, Mobile, Online marketing, Social Media, TV

Few words elicit more excitement and build anticipation for an event better than “Live!” It’s been the “it” word among social media marketers for the past year: “Facebook live,” “Instagram live,” “livestream,” and “360 video” have taken center stage. So, here comes the Super Bowl,…

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2017 social media and digital marketing trends and forecast.

2017 Digital & Social Media Forecast

December 15, 2016 - Mobile, Online marketing, Social Media, Video

Blink! It’s almost 2017, and in our annual attempt to see into the future, here’s a running start on what’s to come on the social media front. More changes, updates, new features, copycat functions and algorithm alterations than we can count are coming our way….

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Intern Insights: A Crash Course in the World of Agency Life

July 7, 2016 - Graphic design, Marketing, Online marketing, Public relations, Social Media

When I walked in the door at O’Donnell Agency as their first summer intern, I never expected that five weeks later I’d be able to deconstruct – and reconstruct – the elements of digital communication and understand the role they play in the fascinating world…

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Social Media: The New 1-800 Number

May 25, 2016 - Advertising, Customer Service, Marketing, Mobile, Online marketing, Social Media

Many brands have customer service teams that assist guests in person or by phone. If you haven’t adjusted your customer service strategy to include social media, you’re not operating at the expected level. Social media is now integral to the everyday customer service standards. Two-thirds…

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2016: The Snapchat Election?

April 21, 2016 - Mobile, Online marketing, Public relations, Social Media, Uncategorized

Tuesday was Primary Day in New York and the Bernie Sanders campaign deployed a special tactic to mobilize young voters: “New York Vote Bernie Today!” Snapchat geofilters featuring a cartoon-character Sanders standing next to Lady Liberty. This is not the first move out of their…

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