Trends with benefits

image shows a pile of red and white "like" bubbles associated with instagram

Instagram to Roll Out New Design Geared Toward Your Mental Health

August 12, 2019 - Digital Marketing, Mental Health, Mobile, Online marketing, Social Media

Isn’t it always the way? When something so much fun comes along with so many social benefits, here comes the downside.  The rise of social media use has also caused an escalation of negative psychological symptoms, especially among the youngest users. While likes and all…

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Three teen girls lay on a bed with their heads hanging off the side. They are playing on a smartphone

Will Snapchat Rise Again?

August 1, 2019 - Advertising, Digital Marketing, Marketing, Social Media, Web Advertising

For most brands, the ROI on Snapchat has been nowhere near the effort required to build a worthwhile audience. In fact, just a few years ago some marketing analysts went as far as to say “Snapchat is over” after much of its active user base…

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The King of Content Gets More Powerful

June 18, 2019 - Digital Marketing, Social Media, Uncategorized, Video

Video success on social platforms used to depend on being short and sweet… or funny, or poignant, or shocking, but always short. The brevity catered to our shorter attention spans and the way users typically graze their way through a lot of content. But one…

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Going Through the Facebook Change: Don’t Sweat It – Embrace It.

October 25, 2017 - Advertising, Social Media

For about two years now, Facebook has been quietly interfering with the visibility of your company’s organic content. They made steady changes to their algorithm to increasingly favor paid posts, and unpaid content was much less visible – had less reach. But this week Facebook…

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Building Your Personal Brand

FROM OUR INTERN: Defining YOU – Building Your Personal Brand

April 6, 2017 - Branding, Marketing, Online marketing, Social Media, Travel and Tourism

Just like a corporate brand, a personal brand should define what you stand for, and express the essential value you bring to the lives of others. The keyword here is personal. A well-defined personal brand can help establish who you are, what you stand for,…

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super bowl advertising

Super Bowled Over by This Year’s Ad Rates

January 31, 2017 - Advertising, Marketing, Online marketing, Public relations, Social Media, TV

How much is too much? The cost of a 30-second Super Bowl spot has doubled since 2010, from $2.5 million to $5.5 million for the upcoming game. So clearly, the value of advertising on television’s biggest night is still very much in play. But the…

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First Live Super Bowl Spot

First Live Super Bowl Spot is Oh-So-Sweet

January 27, 2017 - Advertising, Branding, Marketing, Mobile, Online marketing, Social Media, TV

Few words elicit more excitement and build anticipation for an event better than “Live!” It’s been the “it” word among social media marketers for the past year: “Facebook live,” “Instagram live,” “livestream,” and “360 video” have taken center stage. So, here comes the Super Bowl,…

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2017 social media and digital marketing trends and forecast.

2017 Digital & Social Media Forecast

December 15, 2016 - Mobile, Online marketing, Social Media, Video

Blink! It’s almost 2017, and in our annual attempt to see into the future, here’s a running start on what’s to come on the social media front. More changes, updates, new features, copycat functions and algorithm alterations than we can count are coming our way….

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Social Media Brings Home the Gold

August 25, 2016 - Mobile, Social Media, TV

The biggest and brightest gold medal of the Games belongs to social media. NBC gets… the silver. Bloomberg News reports that primetime viewers dropped 18% from the 2012 Olympic broadcast and the media consumption habits of Millennials are to blame (aren’t we always?). But while…

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Intern Insights: PR and Social Media Worlds Collide

August 9, 2016 - Advertising, Branding, Graphic design, Marketing, Public relations, Social Media

When I first applied to intern at O’Donnell Agency, I knew of the firm’s reputation as a marketing innovator, but I never expected to be swept up in the excitement from my first day by getting real-world insight into ideas, strategy sessions and tactics at…

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