Trends with benefits

2016: The Snapchat Election?

April 21, 2016 - Mobile, Online marketing, Public relations, Social Media, Uncategorized

Tuesday was Primary Day in New York and the Bernie Sanders campaign deployed a special tactic to mobilize young voters: “New York Vote Bernie Today!” Snapchat geofilters featuring a cartoon-character Sanders standing next to Lady Liberty. This is not the first move out of their…

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Guest Post: Life at O’Donnell Agency

April 12, 2016 - Marketing, Public relations, Social Media

By: Hunter Durham, Palm Beach Atlantic University student and American Marketing Association member On March 29th, six Palm Beach Atlantic University Students (PBA), representing PBA’s chapter of the American Marketing Association, found themselves in the company of Carey O’Donnell, the recent winner of the prestigious…

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RIP Organic Engagement?

March 28, 2016 - Marketing, Online marketing, Social Media

Did anyone else wake up this morning to an Instagram timeline filled with celebrities, brands and bloggers begging for you to turn on notifications to their posts? A couple weeks ago Instagram announced an impending departure from a chronological timeline to the now common algorithmic…

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The Shift Has Hit Us Fans: Mobile Takes Over

March 2, 2016 - Marketing, Mobile, Online marketing, Social Media

Consumers are happily spending more time than ever hanging around in apps rather than watching TV, according to a study by eMarketer. Apps are the primary reason for the unbridled growth in mobile use, and there are no signs of slowing in the near term….

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Social Media Channels Star in Starting Lineup for Super Bowl 50

February 2, 2016 - Advertising, Marketing, Online marketing, Social Media, TV

No Super Bowl 50 ticket? Don’t sweat it. This year, all you’ll need is your smartphone or tablet to feel like in the middle of the action at Levi’s Stadium. The Super Bowl is famous for its record-breaking ratings, but Super Bowl 50 will be…

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Social Media Forecast for 2016

January 6, 2016 - Marketing, Online marketing, Social Media, Video

Buckle your social seat-belt and enjoy the wild ride into Social Media 2016. The trends we’ve been watching closely are gaining traction and we expect that they’ll play a starring role in our collective 2016 strategy. 1. Live Streaming The emergence of Periscope, Meerkat, Blab…

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Ad Blocking Software Makes Publishers Cry and PR Execs Celebrate

October 5, 2015 - Advertising, Marketing, Online marketing, Public relations, Social Media

Digital advertising is the backbone of the web’s economic model. It’s what makes the wheels turn and the electrons fly. So when Apple released their iOS 9 recently in the wake of the launch of Android’s AdBlock browser earlier this year, advertisers started to sweat….

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A Beautiful Balance: Spontaneity and Planned Content

September 29, 2015 - Marketing, Online marketing, Social Media

There are dozens of great tools available today to help social media pros schedule their content in advance, like HootSuite, Facebook Scheduler, Buffer and more. They make it easy to schedule all your posts for the week if you want to handle your social media…

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Posting with the Most-ing

August 26, 2015 - Marketing, Social Media

There’s no such thing as one-size-fits-all, no matter what the label says on that ‘universal’ yoga top. The same holds true for your social media strategy. Each post needs to be crafted for each platform to maximize its impact.  Social channels are very different, so while…

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Setting Fire to Old School PR Stunts – Tinder Lights Up Twitter

August 13, 2015 - Journal, Marketing, Social Media

When marketing pundits drone on about how technology has changed the way PR works, we yawn, stretch and get ready for a catnap. But this week? This week there’s new meaning to the threadbare insights. Technology has indeed changed the way PR works, adding a…

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