Trends with benefits

Mobile-geddon begins today!

May 31, 2015 - Journal, Marketing - , , , ,

Today’s the day that Google pulls the lever on sites that are not mobile-friendly and demotes them in their algorithm, resulting in lower ranked search results.

Not a good thing, as you might guess.

If your website, landing pages and blogs are fully optimized for mobile, you’re fine. If they’re not, your site will fall backward in favor of those that are optimized when someone on a mobile device searches for you. Google’s intent here is to prompt everyone to make their sites easy to use on mobile devices, so it’s time to make that move if you haven’t already. This algorithm tweak will not affect search rankings on desktop or tablets — only mobile users. But for the first time ever, mobile Google visits now surpass desktop visits. The age of mobile dominance has arrived, and with 80% of internet users owning a smartphone, you’ve got to get this done!

Don’t know if you’re optimized? Google’s Mobile Friendly Test Tool will analyze your URL and report on the mobile-friendliness of your site. If your website is not mobile-friendly, you have a few options:

  1. Responsive Design — this is Google’s most preferred design pattern. You have one website that adapts from desktop to tablet to mobile.
  2. Dynamic Serving — a server responds with different HTML (but on the same URL) depending on whether a desktop, tablet or mobile device is requesting the page.
  3. Mobile Website — this is a separate mobile version of your site, thus requiring two URLs and more content maintenance.

We can help get you ultra-optimized! Call us anytime. You’re too important to drop rank. We’re here and ready to help.

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