National healthcare real estate leader Rendina (formerly Rendina Companies) asked us to lead their rebranding efforts, including modifying the company name, modernizing the logo and recasting the look and feel of their website. The new logo communicates the brand’s defining characteristics and signals the expanded, national scope of the company’s operations. Its contemporary design is constructed from clean lines and a strong yet minimalistic font. It’s closely tied to the Rendina family story: the three solid boxes represent the three Rendina brothers and the lighter semi-circle symbolizes the company’s founder and cornerstone, the late Bruce A. Rendina. Together, these four elements fashion the letter ‘R’, with a nod to the Rendina brand’s characteristic blue color.