Trends with benefits

Three teen girls lay on a bed with their heads hanging off the side. They are playing on a smartphone

Will Snapchat Rise Again?

August 1, 2019 - Advertising, Digital Marketing, Marketing, Social Media, Web Advertising

For most brands, the ROI on Snapchat has been nowhere near the effort required to build a worthwhile audience. In fact, just a few years ago some marketing analysts went as far as to say “Snapchat is over” after much of its active user base…

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man shows various emotions, sadness, anger, excitement, contemplation, shock

You Feel Me? The Newest Tool in Advertising

July 17, 2019 - Advertising, Digital Marketing, Online marketing, Uncategorized, Web Advertising

Admit it. By now you’re so used to being ‘followed’ by ads associated with your online searches that you shrug it off. You search for a hotel for your trip to Disney World and within minutes see a sponsored post for an Orlando hotel on…

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The King of Content Gets More Powerful

June 18, 2019 - Digital Marketing, Social Media, Uncategorized, Video

Video success on social platforms used to depend on being short and sweet… or funny, or poignant, or shocking, but always short. The brevity catered to our shorter attention spans and the way users typically graze their way through a lot of content. But one…

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Think that Gmail email you sent about your family secret or your wife’s confidential medical condition was private? Think again.

July 3, 2018 - Email Privacy

Google says they’ve finally stopped scanning the inboxes of Gmail users to personalize ads, but be aware that they still let outside software developers – hundreds of them –look at what you’re sending. If you’ve signed up for an email-based price comparison service, for instance…

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The Shift Has Hit Us Fans: Mobile Takes Over

March 2, 2016 - Marketing, Mobile, Online marketing, Social Media

Consumers are happily spending more time than ever hanging around in apps rather than watching TV, according to a study by eMarketer. Apps are the primary reason for the unbridled growth in mobile use, and there are no signs of slowing in the near term….

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