Trends with benefits

man on cell phone with facebook messenger opened

Message Me

January 21, 2020 - Customer Service, Digital Marketing, Social Media

Every Thursday at 8:30 pm my iPhone beeps, and I think, “Oh, it must be Tony.” On Facebook Messenger, he coaches me on investing, handling anxiety, decision making, and relationships. Fifty million people from 100 countries have been empowered by Tony Robbins’ life training programs…

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Three teen girls lay on a bed with their heads hanging off the side. They are playing on a smartphone

Will Snapchat Rise Again?

August 1, 2019 - Advertising, Digital Marketing, Marketing, Social Media, Web Advertising

For most brands, the ROI on Snapchat has been nowhere near the effort required to build a worthwhile audience. In fact, just a few years ago some marketing analysts went as far as to say “Snapchat is over” after much of its active user base…

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Photographers at Media Event

Boeing Misses Messaging to the MAX

June 3, 2019 - Crisis communications, Marketing, Public relations

There is nothing worse for the leadership of a business than finding out one of your products may be responsible for someone’s death. For Boeing, multiply that by 346, the number of lives lost in two recent crashes involving the company’s 737 MAX 8 passenger…

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Going Through the Facebook Change: Don’t Sweat It – Embrace It.

October 25, 2017 - Advertising, Social Media

For about two years now, Facebook has been quietly interfering with the visibility of your company’s organic content. They made steady changes to their algorithm to increasingly favor paid posts, and unpaid content was much less visible – had less reach. But this week Facebook…

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2017 social media and digital marketing trends and forecast.

2017 Digital & Social Media Forecast

December 15, 2016 - Mobile, Online marketing, Social Media, Video

Blink! It’s almost 2017, and in our annual attempt to see into the future, here’s a running start on what’s to come on the social media front. More changes, updates, new features, copycat functions and algorithm alterations than we can count are coming our way….

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Guest Post: Life at O’Donnell Agency

April 12, 2016 - Marketing, Public relations, Social Media

By: Hunter Durham, Palm Beach Atlantic University student and American Marketing Association member On March 29th, six Palm Beach Atlantic University Students (PBA), representing PBA’s chapter of the American Marketing Association, found themselves in the company of Carey O’Donnell, the recent winner of the prestigious…

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Posting with the Most-ing

August 26, 2015 - Marketing, Social Media

There’s no such thing as one-size-fits-all, no matter what the label says on that ‘universal’ yoga top. The same holds true for your social media strategy. Each post needs to be crafted for each platform to maximize its impact.  Social channels are very different, so while…

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Trash the Hashtag?

June 17, 2015 - Social Media

Just as you finally figured out how to optimize use of hashtags, they’re now fading fast because they could actually be harmful to the vitality and virality your posts. Deputy producer of engagement for Al-Jazeera’s AJ+ Shadi Rahimi claims that people, especially media, are now being more much…

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