Trends with benefits

The King of Content Gets More Powerful

June 18, 2019 - Digital Marketing, Social Media, Uncategorized, Video

Video success on social platforms used to depend on being short and sweet… or funny, or poignant, or shocking, but always short. The brevity catered to our shorter attention spans and the way users typically graze their way through a lot of content. But one…

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Brand-Standing Steps Forward

April 9, 2019 - Branding

You don’t need a wily, 19th century Indian (I’m deliberately taking this cultural risk) shading his eyes to spot what’s coming at us that will shape marketing in 2020. Get ready to wade into the high-volume river of data and new marketing opportunities that technology keeps…

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Who knew work could be so much fun?

August 1, 2014 - Public relations

My name is McKenzie Redish and I am a Junior at Glades Day School. I was selected to be a summer intern at the O’Donnell Agency for the month of July and when I first found out that I was accepted, I became filled with…

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Put It to Work: A Lesson in LinkedIn

July 14, 2014 - Social Media

So now you’re a member of a social network of more than 300 million (I’m #41,731,875). What’s the next step? Most of us have run through the easy options like posting resumes, connecting with friends, and joining an alumni group but then most members seem…

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