Trends with benefits

Photographers at Media Event

Boeing Misses Messaging to the MAX

June 3, 2019 - Crisis communications, Marketing, Public relations

There is nothing worse for the leadership of a business than finding out one of your products may be responsible for someone’s death. For Boeing, multiply that by 346, the number of lives lost in two recent crashes involving the company’s 737 MAX 8 passenger…

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#ITSJUSTACUP

November 17, 2015 - Advertising, Branding, Graphic design, Marketing, Public relations

Green cup White cup Blue cup RED cup. Old cup New cup. That one had a little star. This one has a plain, solid, boring old bar. Say! What a lot Of cups there are. Yes. Some are red. And some are blue. Some are…

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Setting Fire to Old School PR Stunts – Tinder Lights Up Twitter

August 13, 2015 - Journal, Marketing, Social Media

When marketing pundits drone on about how technology has changed the way PR works, we yawn, stretch and get ready for a catnap. But this week? This week there’s new meaning to the threadbare insights. Technology has indeed changed the way PR works, adding a…

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Facebook knows who you really love

June 1, 2015 - Marketing

They’re at it again. This week Facebook made a significant change to their news feed algorithm in order to give priority to your real friends’ posts over the posts of Business Pages you’ve liked. Business page posts will still appear in newsfeeds, but likely pushed down some….

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Pinterest Generates Interest

June 5, 2014 - Marketing, Public relations, Social Media

If you manage a brand or business and you don’t yet have a Pinterest account, drop what you’re doing (after you finish reading my blog post, that is!) and click over to Pinterest.com and register. All set up? Good. According to Shareaholic, Pinterest is the…

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The Shift from Tell to Show

May 27, 2014 - Marketing, Online marketing, Social Media

You’ve heard it a million times before; a picture is worth a thousand… likes. I remember fondly, back in my youth, when the end of that saying used to be ‘words.’ In an age when sites like Facebook, Instagram and Pinterest keep breaking all laws…

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