Trends with benefits

Three teen girls lay on a bed with their heads hanging off the side. They are playing on a smartphone

Will Snapchat Rise Again?

August 1, 2019 - Advertising, Digital Marketing, Marketing, Social Media, Web Advertising

For most brands, the ROI on Snapchat has been nowhere near the effort required to build a worthwhile audience. In fact, just a few years ago some marketing analysts went as far as to say “Snapchat is over” after much of its active user base…

read more

The King of Content Gets More Powerful

June 18, 2019 - Digital Marketing, Social Media, Uncategorized, Video

Video success on social platforms used to depend on being short and sweet… or funny, or poignant, or shocking, but always short. The brevity catered to our shorter attention spans and the way users typically graze their way through a lot of content. But one…

read more
First Live Super Bowl Spot

First Live Super Bowl Spot is Oh-So-Sweet

January 27, 2017 - Advertising, Branding, Marketing, Mobile, Online marketing, Social Media, TV

Few words elicit more excitement and build anticipation for an event better than “Live!” It’s been the “it” word among social media marketers for the past year: “Facebook live,” “Instagram live,” “livestream,” and “360 video” have taken center stage. So, here comes the Super Bowl,…

read more
2017 social media and digital marketing trends and forecast.

2017 Digital & Social Media Forecast

December 15, 2016 - Mobile, Online marketing, Social Media, Video

Blink! It’s almost 2017, and in our annual attempt to see into the future, here’s a running start on what’s to come on the social media front. More changes, updates, new features, copycat functions and algorithm alterations than we can count are coming our way….

read more

Social Media Brings Home the Gold

August 25, 2016 - Mobile, Social Media, TV

The biggest and brightest gold medal of the Games belongs to social media. NBC gets… the silver. Bloomberg News reports that primetime viewers dropped 18% from the 2012 Olympic broadcast and the media consumption habits of Millennials are to blame (aren’t we always?). But while…

read more

Social Media: The New 1-800 Number

May 25, 2016 - Advertising, Customer Service, Marketing, Mobile, Online marketing, Social Media

Many brands have customer service teams that assist guests in person or by phone. If you haven’t adjusted your customer service strategy to include social media, you’re not operating at the expected level. Social media is now integral to the everyday customer service standards. Two-thirds…

read more

RIP Organic Engagement?

March 28, 2016 - Marketing, Online marketing, Social Media

Did anyone else wake up this morning to an Instagram timeline filled with celebrities, brands and bloggers begging for you to turn on notifications to their posts? A couple weeks ago Instagram announced an impending departure from a chronological timeline to the now common algorithmic…

read more

Social Media Channels Star in Starting Lineup for Super Bowl 50

February 2, 2016 - Advertising, Marketing, Online marketing, Social Media, TV

No Super Bowl 50 ticket? Don’t sweat it. This year, all you’ll need is your smartphone or tablet to feel like in the middle of the action at Levi’s Stadium. The Super Bowl is famous for its record-breaking ratings, but Super Bowl 50 will be…

read more

Social Media Forecast for 2016

January 6, 2016 - Marketing, Online marketing, Social Media, Video

Buckle your social seat-belt and enjoy the wild ride into Social Media 2016. The trends we’ve been watching closely are gaining traction and we expect that they’ll play a starring role in our collective 2016 strategy. 1. Live Streaming The emergence of Periscope, Meerkat, Blab…

read more

Ad Blocking Software Makes Publishers Cry and PR Execs Celebrate

October 5, 2015 - Advertising, Marketing, Online marketing, Public relations, Social Media

Digital advertising is the backbone of the web’s economic model. It’s what makes the wheels turn and the electrons fly. So when Apple released their iOS 9 recently in the wake of the launch of Android’s AdBlock browser earlier this year, advertisers started to sweat….

read more