For most brands, the ROI on Snapchat has been nowhere near the effort required to build a worthwhile audience. In fact, just a few years ago some marketing analysts went as far as to say “Snapchat is over” after much of its active user base…
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Video success on social platforms used to depend on being short and sweet… or funny, or poignant, or shocking, but always short. The brevity catered to our shorter attention spans and the way users typically graze their way through a lot of content. But one…
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Few words elicit more excitement and build anticipation for an event better than “Live!” It’s been the “it” word among social media marketers for the past year: “Facebook live,” “Instagram live,” “livestream,” and “360 video” have taken center stage. So, here comes the Super Bowl,…
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Blink! It’s almost 2017, and in our annual attempt to see into the future, here’s a running start on what’s to come on the social media front. More changes, updates, new features, copycat functions and algorithm alterations than we can count are coming our way….
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The biggest and brightest gold medal of the Games belongs to social media. NBC gets… the silver. Bloomberg News reports that primetime viewers dropped 18% from the 2012 Olympic broadcast and the media consumption habits of Millennials are to blame (aren’t we always?). But while…
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Many brands have customer service teams that assist guests in person or by phone. If you haven’t adjusted your customer service strategy to include social media, you’re not operating at the expected level. Social media is now integral to the everyday customer service standards. Two-thirds…
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Did anyone else wake up this morning to an Instagram timeline filled with celebrities, brands and bloggers begging for you to turn on notifications to their posts? A couple weeks ago Instagram announced an impending departure from a chronological timeline to the now common algorithmic…
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No Super Bowl 50 ticket? Don’t sweat it. This year, all you’ll need is your smartphone or tablet to feel like in the middle of the action at Levi’s Stadium. The Super Bowl is famous for its record-breaking ratings, but Super Bowl 50 will be…
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Buckle your social seat-belt and enjoy the wild ride into Social Media 2016. The trends we’ve been watching closely are gaining traction and we expect that they’ll play a starring role in our collective 2016 strategy. 1. Live Streaming The emergence of Periscope, Meerkat, Blab…
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Digital advertising is the backbone of the web’s economic model. It’s what makes the wheels turn and the electrons fly. So when Apple released their iOS 9 recently in the wake of the launch of Android’s AdBlock browser earlier this year, advertisers started to sweat….
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