Trends with benefits

Three teen girls lay on a bed with their heads hanging off the side. They are playing on a smartphone

Will Snapchat Rise Again?

August 1, 2019 - Advertising, Digital Marketing, Marketing, Social Media, Web Advertising

For most brands, the ROI on Snapchat has been nowhere near the effort required to build a worthwhile audience. In fact, just a few years ago some marketing analysts went as far as to say “Snapchat is over” after much of its active user base…

read more

Trash the Hashtag?

June 17, 2015 - Social Media

Just as you finally figured out how to optimize use of hashtags, they’re now fading fast because they could actually be harmful to the vitality and virality your posts. Deputy producer of engagement for Al-Jazeera’s AJ+ Shadi Rahimi claims that people, especially media, are now being more much…

read more

Facebook knows who you really love

June 1, 2015 - Marketing

They’re at it again. This week Facebook made a significant change to their news feed algorithm in order to give priority to your real friends’ posts over the posts of Business Pages you’ve liked. Business page posts will still appear in newsfeeds, but likely pushed down some….

read more

Pinterest Generates Interest

June 5, 2014 - Marketing, Public relations, Social Media

If you manage a brand or business and you don’t yet have a Pinterest account, drop what you’re doing (after you finish reading my blog post, that is!) and click over to Pinterest.com and register. All set up? Good. According to Shareaholic, Pinterest is the…

read more

New Vocabulary for Native Advertising

May 30, 2014 - Advertising, Branding, Social Media

Internet content and listicle terrorist, BuzzFeed, is changing the way it labels its native advertising. Shifting from the suspicious yellow shading and “BuzzFeed partner” characterization, it’s now going to label the source of its paid content as from “brand publishers.” Enticing readers to consume paid-for,…

read more

The Shift from Tell to Show

May 27, 2014 - Marketing, Online marketing, Social Media

You’ve heard it a million times before; a picture is worth a thousand… likes. I remember fondly, back in my youth, when the end of that saying used to be ‘words.’ In an age when sites like Facebook, Instagram and Pinterest keep breaking all laws…

read more

The Hashtag Heard Round the World

February 5, 2014 - Social Media

I was one of the first college students back in 2004 to join Facebook, which, if only in my own mind, made me an early adopter and social pioneer. This was a time when only college students had access to the rudimentary platform. There was…

read more