Trends with benefits

Social Media Brings Home the Gold

August 25, 2016 - Mobile, Social Media, TV

The biggest and brightest gold medal of the Games belongs to social media. NBC gets… the silver. Bloomberg News reports that primetime viewers dropped 18% from the 2012 Olympic broadcast and the media consumption habits of Millennials are to blame (aren’t we always?). But while…

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Social Media: The New 1-800 Number

May 25, 2016 - Advertising, Customer Service, Marketing, Mobile, Online marketing, Social Media

Many brands have customer service teams that assist guests in person or by phone. If you haven’t adjusted your customer service strategy to include social media, you’re not operating at the expected level. Social media is now integral to the everyday customer service standards. Two-thirds…

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Social Media Channels Star in Starting Lineup for Super Bowl 50

February 2, 2016 - Advertising, Marketing, Online marketing, Social Media, TV

No Super Bowl 50 ticket? Don’t sweat it. This year, all you’ll need is your smartphone or tablet to feel like in the middle of the action at Levi’s Stadium. The Super Bowl is famous for its record-breaking ratings, but Super Bowl 50 will be…

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Posting with the Most-ing

August 26, 2015 - Marketing, Social Media

There’s no such thing as one-size-fits-all, no matter what the label says on that ‘universal’ yoga top. The same holds true for your social media strategy. Each post needs to be crafted for each platform to maximize its impact.  Social channels are very different, so while…

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Setting Fire to Old School PR Stunts – Tinder Lights Up Twitter

August 13, 2015 - Journal, Marketing, Social Media

When marketing pundits drone on about how technology has changed the way PR works, we yawn, stretch and get ready for a catnap. But this week? This week there’s new meaning to the threadbare insights. Technology has indeed changed the way PR works, adding a…

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Trash the Hashtag?

June 17, 2015 - Social Media

Just as you finally figured out how to optimize use of hashtags, they’re now fading fast because they could actually be harmful to the vitality and virality your posts. Deputy producer of engagement for Al-Jazeera’s AJ+ Shadi Rahimi claims that people, especially media, are now being more much…

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The Shift from Tell to Show

May 27, 2014 - Marketing, Online marketing, Social Media

You’ve heard it a million times before; a picture is worth a thousand… likes. I remember fondly, back in my youth, when the end of that saying used to be ‘words.’ In an age when sites like Facebook, Instagram and Pinterest keep breaking all laws…

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The Hashtag Heard Round the World

February 5, 2014 - Social Media

I was one of the first college students back in 2004 to join Facebook, which, if only in my own mind, made me an early adopter and social pioneer. This was a time when only college students had access to the rudimentary platform. There was…

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